Long-time Texan Joel Bartsch leads the Houston Museum of Natural Science (HMNS) as CEO and president. He brings more than three decades of museum experience to this position, including roles such as curator of earth sciences at Lyman House Memorial Museum and director of the California State Mining & Mineral Museum. At these institutions, Joel A. Bartsch was responsible for a variety of tasks, including increasing museum revenue streams.
Since many museums receive limited funding to cover their huge operating costs, they often find themselves struggling to find enough capital. Fortunately, this issue can be corrected by increasing potential revenue streams. Here are a few methods of boosting revenue streams for museums:
Add day lockers.
Day lockers are common at nature parks, amusement parks, and health clubs, but they can also be a great revenue stream for museums. Coin-operated locker units are relatively affordable to install, but they can increase a museum’s annual income by several thousand dollars.
Promote external bookings.
Whether it’s a wedding reception, awards ceremony, or other event, many people are interested in the aesthetics of museums. By promoting a museum for such external events, it is possible to increase the amount of money coming in outside of donations and other regular funding.
Draw in new audiences.
Implementing new activities, such as a young professionals’ meetings or date night, draws in new crowds of individuals who many otherwise skip museum visits. By creating unique experiences for these groups of people, museums can entice more people to become repeat visitors or members.
Have earned-income opportunities.
Gift shops and educational opportunities are great ways of bringing in additional revenue for museums. However, it’s essential that museums market these offerings so that guests are aware that they exist.
Since many museums receive limited funding to cover their huge operating costs, they often find themselves struggling to find enough capital. Fortunately, this issue can be corrected by increasing potential revenue streams. Here are a few methods of boosting revenue streams for museums:
Add day lockers.
Day lockers are common at nature parks, amusement parks, and health clubs, but they can also be a great revenue stream for museums. Coin-operated locker units are relatively affordable to install, but they can increase a museum’s annual income by several thousand dollars.
Promote external bookings.
Whether it’s a wedding reception, awards ceremony, or other event, many people are interested in the aesthetics of museums. By promoting a museum for such external events, it is possible to increase the amount of money coming in outside of donations and other regular funding.
Draw in new audiences.
Implementing new activities, such as a young professionals’ meetings or date night, draws in new crowds of individuals who many otherwise skip museum visits. By creating unique experiences for these groups of people, museums can entice more people to become repeat visitors or members.
Have earned-income opportunities.
Gift shops and educational opportunities are great ways of bringing in additional revenue for museums. However, it’s essential that museums market these offerings so that guests are aware that they exist.
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