Having worked as a security guard for the Houston Museum of Natural History (HMNH) earlier in his career, Joel A. Bartsch now serves as the institution’s president and CEO. Since operating as such, Joel Bartsch has doubled HMNH’s attendance and membership.
With attendance rates blossoming to record highs, 2019 was a great year for museums. One of the key drivers of this increase and the success of museums are baby boomers. While museums are quickly working to attract younger audiences, much of their offering remains focused on the aging population, which is growing substantially.
Another potential agent of change is the image of museums as repositories of knowledge and history. In a time of political uncertainty, this reputation is likely encouraging people to seek sources of stable information, such as those found in museums.
Moreover, museums are among the most cavalier adopters of new technologies, especially in the audiovisual field. Looking for opportunities to integrate new technologies is a significant competitive advantage for museums, and it creates curiosity in younger audiences, contributing to attendance.
With attendance rates blossoming to record highs, 2019 was a great year for museums. One of the key drivers of this increase and the success of museums are baby boomers. While museums are quickly working to attract younger audiences, much of their offering remains focused on the aging population, which is growing substantially.
Another potential agent of change is the image of museums as repositories of knowledge and history. In a time of political uncertainty, this reputation is likely encouraging people to seek sources of stable information, such as those found in museums.
Moreover, museums are among the most cavalier adopters of new technologies, especially in the audiovisual field. Looking for opportunities to integrate new technologies is a significant competitive advantage for museums, and it creates curiosity in younger audiences, contributing to attendance.
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